Paul Castro - A Creative Director and Interface Designer working in the Kansas City area.

@ConanOBrien— "Just as I picked up 2 boxes of bagel bites, Eddie Money's "Two Tickets To Paradise" started playing in the grocery store. Bravo, Universe."

Featured Content

November12th

New Adventure

Posted in: Career, Commercials, Design, User Experience

This week I left a really great company that I was employed at for four years, Perceptive Software and began working at a really cool mobile start-up in Kansas City called Front Flip. I will miss all of the great people at Perceptive and I will remember my time there fondly.

Front Flip is a cutover engagement platform for the iPhone and Android devices that helps businesses connect with customers in and out of the store. It has an online portal for the businesses to help bring the together with their customers utilizing a fun, free mobile app in which users scan a QR code or Flip Code in-store, they then gain access to a Digital Scratch Card, much like a lottery ticket so that users can win a prize. Business may also push gifts to customers via a push notification. Currently, Front Flip is testing in the Kansas City market with 500 customers but hopes to go national in early 2012.

I was brought on board as the Director of User Experience to create a UX team and I will also be playing the role as Creative Director. I couldn’t be more excited for this new adventure and if this first week proves anything, it’s gonna be a blast. I’m sure I’ll post more on Front Flip in the coming months but in the meantime, enjoy our first commercial that will begin running on television and in movie theaters this weekend throughout the holidays.
October6th

Rest in Peace Steve

Posted in: Advertising, Apple, Branding, Design, Fine Art, Graphic Design, Graphic User Interface, Icons, Industrial Design, Inspiration, Leadership, Management, Motivation, Music, Photography, Steve Jobs, Usability

Steven Paul Jobs

February 24, 1955 — October 5, 2011

He left a dent in the universe and it will notice his loss.
May13th

TRON: Legacy vs. Inception

Posted in: Inspiration, Music

Jack Conte is probably best known for being one half of the YouTube sensation, Pomplamoose, but he also has a large body of independent work. I particularly liked this mash-up of two of my favorite recent soundtracks: Daft Punk’s Tron: Legacy and Hanz Zimmer’s Inception.
April10th

Incredible Chalk Typography

Posted in: Design, Graphic Design, Inspiration

Dana Tanamachi is a graphic designer and custom chalk letterer who hails from the Lone Star State, but currently resides in Brooklyn, New York. She enjoys crafting, reading, walking, and especially listening to Country music from the 1990s.

In June 2008, Dana moved to New York City and began working at SpotCo designing posters for Broadway shows. Currently, she works at Louise Fili Ltd, a NYC-based studio specializing in logo, package, restaurant, and book design.

After hours, Dana moonlights as a custom chalk letterer, creating large-scale chalk installations in New York City. She also applies her chalk lettering to a wide variety of uses for publications, packaging, and apparel.
March30th

Where Is My Mind?

Posted in: Film, Inspiration, Music

“Where is My Mind” is one of my favorite Pixies songs. Some guy called The Petebox has done a really unique cover using only an acoustic guitar, his voice and an RC-50 loop station. I liked this version so much, I downloaded it and threw it on my iPhone.