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Creative & Experience


User Experience, Creative Direction & Product Design Leader

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Creative & Experience


User Experience, Creative Direction & Product Design Leader


Projects

QUIKTRIP

A regional convenience store leader enters the mobile app market.

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Tricycle Design

A boutique ad agency gets a brand identity to reflects it's unique personality.

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TENSI

A mobile product vision for an enterprise startup.

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Case Study


Front Flip: Customer Engagement Platform

Case Study


Front Flip: Customer Engagement Platform

Front Flip: A Case for Loyalty

Front Flip's mission is to help businesses engage their customers through fun, in-store experiences and targeted mobile outreach. Their vision is to define Customer Engagement as a new market segment and to be the Platform of choicer consumer brands, online retailers and local merchants around the globe.

Front Flip is rethinking the relationship between businesses and their customers. Businesses can understand their best customers, send gifts to them to encourage frequent visits, attract new loyal customers and increase profitability.

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Capabilities


Capabilities


Creative and Experience

I started out as graphic designer, art director and creative director and then branched out into user experience, interaction design and product strategy.

Creative

I have spent many years working at design shops, marketing companies, event & promotion companies, and ad agencies and one thing remained contant in all of them: Great creative makes a difference.

Experience

I've spent the last ten plus years honing my experience and product design skills. Experience matters now more than ever with the emergence of the experience economy.