Paul Castro
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  • Archives

  • September22nd

    To Tweak or Redesign

    Posted in: Design, Graphic User Interface, Usability

    Last year, I had the pleasure of attending Usability Week in San Francisco which is put together by the usability firm, NN/g. King of usability, Jakob Nielsen, (the first N in NN/g) has posted, what I believe is, the definitive answer to the question of whether to tweak an existing UI design or completely redesign it from scratch. As a designer, I obviously gravitate towards the redesign but Nielsen does a great job of pointing out that redesign for redesigning’s sake is a bad idea. He believes that only when your site/app has become overgrown and unusable, is it time for a radical redesign.

  • September18th

    Apple Ads

    Posted in: Advertising, Apple, Branding, Commercials, Design

    Apple logo

    Webdesignerdepot has collected a really thorough collection of Apple ads. This post really took me back. I remember my mother coming home with an Apple IIe brand new in the box. I was 12 years old and had no idea what a computer was let alone what you could do with it but within a year a was a master at Apple Basic and was wowing my friends with crude, silly little stick figure animations. Thus began my love affair with Apple.

  • September12th

    Johnnie Walker Commercial

    Posted in: Commercials, Inspiration

    Actor Robert Carlyle stars in a commercial–or rather, film–that takes the viewer on a journey of the history of Scottish whiskey maker, Johnnie Walker. It is 6 minutes long and he does it in one single take. It is so good, it should be able to be nominated for an Oscar® in the short films category.

  • September9th

    Amazing Illustrator

    Posted in: Film, Illustration, Inspiration, Star Wars

    wow_church

    Ryan Church is an extraordinary concept artist. If I had it to do all over again, I think I would have this as my profession. He is an amazing illustrator that works primarily in Photoshop and Painter. He is probably best known for his work on Star Wars: Episodes II & III but more recently he has worked on Transformers: Revenge of the Fallen, War of the Worlds, as well as Avatar. I actually own his Intro to Corel Painter DVD and found it quite useful when learning how to use it. Make sure to check out his personal work too. Unbelievable.

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