This week I left a really great company that I was employed at for four years, Perceptive Software and began working at a really cool mobile start-up in Kansas City called Front Flip. I will miss all of the great people at Perceptive and I will remember my time there fondly.
Front Flip is a cutover engagement platform for the iPhone and Android devices that helps businesses connect with customers in and out of the store. It has an online portal for the businesses to help bring the together with their customers utilizing a fun, free mobile app in which users scan a QR code or Flip Code in-store, they then gain access to a Digital Scratch Card, much like a lottery ticket so that users can win a prize. Business may also push gifts to customers via a push notification. Currently, Front Flip is testing in the Kansas City market with 500 customers but hopes to go national in early 2012.
I was brought on board as the Director of User Experience to create a UX team and I will also be playing the role as Creative Director. I couldn’t be more excited for this new adventure and if this first week proves anything, it’s gonna be a blast. I’m sure I’ll post more on Front Flip in the coming months but in the meantime, enjoy our first commercial that will begin running on television and in movie theaters this weekend throughout the holidays.