Steven Paul Jobs
February 24, 1955 — October 5, 2011
He left a dent in the universe and it will notice his loss.
- Apple
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September18th
Apple Ads
Posted in: Advertising, Apple, Branding, Commercials, Design
Webdesignerdepot has collected a really thorough collection of Apple ads. This post really took me back. I remember my mother coming home with an Apple IIe brand new in the box. I was 12 years old and had no idea what a computer was let alone what you could do with it but within a year a was a master at Apple Basic and was wowing my friends with crude, silly little stick figure animations. Thus began my love affair with Apple.
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August21st
Apple’s Deceptive Design Elements
Posted in: Apple, Articles, Design, Industrial Design
Dmitry over at the Usability Post has made some interesting observations about Apple’s deceptive design elements and how they’ve made subtle changes in their new laptop designs to make you think that they are thinner and the displays are larger.
I do take issue with his claims that they are being deceptive. I just think it’s good design.
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August20th
Great Steve Jobs Profile
Posted in: Apple, Articles, Steve Jobs
Now, it’s no secret I’m an Apple fanboy but I think they are a long way from perfect. I just think they are light years closer to perfection than any other hardware/software maker in existence. I stumbled across a very thorough profile of Mr. Jobs which I believe does an excellent job of describing how driven he is and why Apple has been so successful. But it also points out Apple’s (and by Apple I mean Jobs) shortcomings.
One of my favorite parts of the profile talks about how Jobs molds his customer relations motto after Henry Ford quote.
“If I’d asked my customers what they wanted, they’d have said a faster horse.”
To me, that is why Apple is superior. In an industry that can be be really reactive and just add customer-demanded features, Apple sets itself apart by telling its’ customers what it wants, not waiting for them to ask for it. It’s risky, no doubt and the odds of failing are great (Can you say G4 cube? How about QuickTake?). But why try for a single every time at bat? Why not swing for the fences?
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ABOUT the AUTHOR
I am a husband, a son, a brother, an uncle, a friend, a dog lover, a graphic designer, an illustrator, a photographer, a writer, a painter, a Jayhawk, a veteran, a movie-buff, a lover of music and most importantly, I am a father to two beautiful little girls.
CONTACT ME
Email: ............... paulcastro@mac.com
Phone: ........................... 913-209-8090
Fax: ............................... 913-745-4088
