Paul Castro
  • Tricycle Design Logo
  • Greeting Card
  • Dogtra Package Design
  • Sharyn Blond Linens Brochure
  • Custom Application Icons
  • Greeting Card
  • Daisycutter PowerPoint Template
  • Chariot Media America Logo
  • Payless Shoe Source Free Standing Insert
  • Greeting Card
  • Explode Promotions Corporate Identity
  • Walmart Play it Safe in the Sun Demo Concept
  • Dairy Queen ROP & Poly Bag
  • CIMA-Greenest of the Green Logo
  • Greeting Card
  • Media Caption Corporate Identity
  • Greeting Card
  • Buzz ID FactoryLogo
  • Commercials

  • November12th

    New Adventure

    Posted in: Career, Commercials, Design, User Experience

    This week I left a really great company that I was employed at for four years, Perceptive Software and began working at a really cool mobile start-up in Kansas City called Front Flip. I will miss all of the great people at Perceptive and I will remember my time there fondly.

    Front Flip is a cutover engagement platform for the iPhone and Android devices that helps businesses connect with customers in and out of the store. It has an online portal for the businesses to help bring the together with their customers utilizing a fun, free mobile app in which users scan a QR code or Flip Code in-store, they then gain access to a Digital Scratch Card, much like a lottery ticket so that users can win a prize. Business may also push gifts to customers via a push notification. Currently, Front Flip is testing in the Kansas City market with 500 customers but hopes to go national in early 2012.

    I was brought on board as the Director of User Experience to create a UX team and I will also be playing the role as Creative Director. I couldn’t be more excited for this new adventure and if this first week proves anything, it’s gonna be a blast. I’m sure I’ll post more on Front Flip in the coming months but in the meantime, enjoy our first commercial that will begin running on television and in movie theaters this weekend throughout the holidays.

  • February6th

    Dodge for a Cause 5

    Posted in: Advertising, Commercials, Design, Photography

    This year I had the pleasure of helping develop the Dodge for a Cause ad campaign for Perceptive Software‘s annual charity dodgeball tournament benefitting the Kansas City chapter of the Juvenile Diabetes Research Foundation (JDRF). And by helping I mean letting them use my ugly mug to throw dodgeballs at. It was a lot of fun and I think it turned out really well. Also, my daughters Mia and Sophie are in the commercial as well (they are the ones at the breakfast table). A big thanks to Ron Berg Photography for making me look good–or at least better!

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  • September18th

    Apple Ads

    Posted in: Advertising, Apple, Branding, Commercials, Design

    Apple logo

    Webdesignerdepot has collected a really thorough collection of Apple ads. This post really took me back. I remember my mother coming home with an Apple IIe brand new in the box. I was 12 years old and had no idea what a computer was let alone what you could do with it but within a year a was a master at Apple Basic and was wowing my friends with crude, silly little stick figure animations. Thus began my love affair with Apple.

  • September12th

    Johnnie Walker Commercial

    Posted in: Commercials, Inspiration

    Actor Robert Carlyle stars in a commercial–or rather, film–that takes the viewer on a journey of the history of Scottish whiskey maker, Johnnie Walker. It is 6 minutes long and he does it in one single take. It is so good, it should be able to be nominated for an Oscar® in the short films category.

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