Front Flip In-Store Materials
Front Flip had a wide variety of businesses as customers and creating in-store and point of sale materials was crucial to it's success. We had one business on our platform that was having 400% more scans on a weekly basis and we wanted to figure out why and replicate that success with our other customers. We started by visiting these businesses and observing customer and employee patterns. We conducted interviews with the businesses and customers and determined that is was the custom branding--54th Street Grill & Bar had taken our Flip Codes and created custom, branded materials. We then created a system where we could create custom materials for our customers and do it quickly and affordably and we saw the same up tick in weekly scans.