QUIKTRIP 500 Folds of Honor microsite

Recently, QuikTrip sponsored a NASCAR race called the Folds of Honor QT 500. They wanted to launch a microsite to accompany the announcement of the sponsorship. We scrambled over a weekend on experience design and creative and had the site built within a week. The site had to be modular because they wanted to have content and different stages: Awareness, Engagement, Excitement, Participation and Thank You (which is what is currently up).