Now, it’s no secret I’m an Apple fanboy but I think they are a long way from perfect. I just think they are light years closer to perfection than any other hardware/software maker in existence. I stumbled across a very thorough profile of Mr. Jobs which I believe does an excellent job of describing how driven he is and why Apple has been so successful. But it also points out Apple’s (and by Apple I mean Jobs) shortcomings.

One of my favorite parts of the profile talks about how Jobs molds his customer relations motto after Henry Ford quote.

“If I’d asked my customers what they wanted, they’d have said a faster horse.”

To me, that is why Apple is superior. In an industry that can be be really reactive and just add customer-demanded features, Apple sets itself apart by telling its’ customers what it wants, not waiting for them to ask for it. It’s risky, no doubt and the odds of failing are great (Can you say G4 cube? How about QuickTake?). But why try for a single every time at bat? Why not swing for the fences?